Advertising V’s Marketing – Whats the difference?

Recent conversations have made me realise people often confuse the terms or combine as one activity. Advertising is one element of a marketing strategy.  All essentially have the same goal, helping customers to make a choice.  Think of marketing as the heading, which includes several sub sections:   Public relations Media planning Product pricing Distribution…

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8 ways to build customer relationships that last

  One of the ways a business builds it’s brand is to make sure they are connecting with their target audience on an emotional level. The way a customer and client work together and communication can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to…

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DBFY Star Award

Rachel from Corner house cakes is our winner of the DBFY Star Award, I caught up with her to find our more about her and her biz. What made you decide to open Corner House Cakes? I gave up working when I became pregnant with my first child in 2008. Whilst at home I started…

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Are you ready to connect with a wider audience?

If you aren’t using social media to market your products and services, you’re going to love how easy it is to get started. As a start up or small business owner, you know there is a lot to accomplish with limited resources. Traditional marketing can be a drain your funds. Social media marketing, on the…

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4 Easy Steps to Network Effectively

Networking is all about sharing information and resources from one person to another for the purpose of adding value. It’s sharing! It’s building lasting relationships! It’s exchanging something of value! If there’s no sharing of value, there’s no real networking taking place. Don’t wait on the other person. You start sharing and don’t keep score!…

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DBFY STAR AWARD

Congratulations Sam Hall of Print and Web Design It was my pleasure to award the DBFY Star Award to Sam Hall of Print and Web Design. A worthy winner because he is a supportive active member in our Exclusive community. He produces marketing material for DBFY and other members who are always highly impressed with…

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Knowledge is power!!!!

We’ve all heard this phrase, but until Knowledge is applied, it has zero valve, only once you’ve taken the time to apply this does it become powerful. I’m going to share my easy ways to put all your knowledge into practice – and gain the real-life experience that counts.   When you spread the word,…

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Knowledge is power, but how do you gain knowledge?

There are many ways to expand your knowledge, reading, online, seminars to name a few. In my opinion no matter your Biz, the best way to grow and constantly learn new things is to meet with and learn from like-minded (and sometimes not-so-like-minded) people. By going out of your way to build those relationships, you’ll…

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Set S.M.A.R.T. Goals

 The S.M.A.R.T. goals system isn’t new, and is a great way to for setting your goals, but many people over complicate it.  Goal setting shouldn’t be daunting or time consuming, so here’s my tried and tested method; 1 – SPECIFIC Write a sentence which sums up your goal in very specific terms. Having a ‘vague’…

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5 Ways to build on your success and expand your brand

  A variety of opportunities and avenues exist for branching out in today’s market, and it is always tempting to try to capitalize on them… It’s important that you take a critical look at your current and past success and create a plan to smoothly push your brand into new realms – bad expansion efforts…

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